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This privacy policy sets out how TRUEBELL MARKETING & TRADING LLC (“Truebell” or “We”) uses and protects any information that you give when you use this shop.dilmahtea.ae (the "Site").

This site is hosted and managed by Truebell for and on behalf of Dilmah Ceylon Tea Company Plc of No.111 Negombo Road, Peliyagoda, Sri Lanka (“Dilmah”).

We want you to have an enjoyable shopping experience. And while it is necessary for us to collect certain personal information, we respect and committed to ensuring that your right to privacy is protected as set forth in this Privacy Policy. This Privacy Policy applies to this Site and this Privacy Policy does not apply to other web sites to which we link

Note :

  • We may change this policy from time to time without notice by updating this page. You should review this policy page periodically to ensure that you are aware of any changes.
  • By visiting this Website you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree any one of this policies, please do not use our web shop further.
  • By mere use of the Website, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use.

WHAT WE COLLECT

We collect personal information during the registration process, once you complete and submit your registration, you have opted in to receive email communication from us. We also collect personal information when you choose to use certain other features of the Site, such as making purchases or electing to receive mail messages about upcoming boutiques, promotions. When you choose to use these additional features, we require you to provide additional personal information.

We may collect the following information:

  • Name
  • Contact information including billing and shipping addresses, email address and phone number
  • Demographic information such as postcode, nationality, preferences and interests
  • Other information relevant to customer preferences and/or offers

In addition, through the Site, we automatically gather certain information about the use of the Site, such as how frequently certain areas of the Site are visited, including through the use of cookies, web beacons and other technologies. Most browsers can be set to prevent cookies or to notify you when one is being placed. However, some cookies are necessary to access the Site.

For the exhaustive list of cookies we collect see the List of cookies we collect section.

WHAT WE DO WITH THE INFORMATION WE GATHER

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries we control that either are subject to this or follow practices at least as protective as those described.

We use personally identifiable information in order to give you a more enjoyable, convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site and its features. We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information.

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate the Site and certain features on the Site. For example, include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).

We reserve the right to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

Other than as set out above, to match EU General Data Protection Regulation (GDPR) based on your consent, you will have an opportunity to choose to share or not to share some of the information.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. This site has the “anonymizeIp” option implemented, meaning your full IP address is never written to disk as explained further in Google Analytics documentation [https://support.google.com/analytics/answer/2763052?hl=en].

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

OPT-OUT:

In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.

Google Analytics opt-out

For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.

Google Analytics Privacy Policy

RE-TARGETING

Our websites make use of so-called re-targeting technologies. We use these technologies to make the Internet offer more interesting for you. This technique allows Internet users who have already shown an interest in our shop and our products to also be provided with suitable advertising on the websites of our partners. We are convinced that the use of personalized, interest-oriented advertising is generally more interesting for the Internet users than advertising that has no such personal content. The use of this advertising approach by our partners is undertaken on the basis of a cookie technology and an analysis of previous utilization behavior and this technology we use does not save any personal data. The use of retargeting technology is carried out in compliance with the applicable legal provisions on data protection.

If you oppose the targeted advertising display, you can disable this feature. Since different retargeting systems are used on this website, please use the following link to this effect:

Opt out for Google

HOW WE USE COOKIES

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

LIST OF COOKIES WE COLLECT

The table below lists the cookies we collect and what information they store.

Cookies Necessary for the Functioning of the Store:

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_currency Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
cart_ver Used in connection with shopping cart.
checkout Used in connection with checkout.
checkout_token Used in connection with checkout.
cookietest Used in connection with navigation through a storefront.
master_device_id Used in connection with merchant login.
previous_checkout_token Used in connection with checkout.
dynamic_checkout_shown_on_cart Used in connection with checkout.
previous_step Used in connection with checkout.
remember_me Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_country Used in connection with checkout.
_shopify_m Used for managing customer privacy settings.
_shopify_tm Used for managing customer privacy settings.
_shopify_tw Used for managing customer privacy settings.
_storefront_u Used to facilitate updating customer account information.
_tracking_consent Tracking preferences.
tracked_start_checkout Used in connection with checkout.
keep_alive Used in connection with buyer localization.
_Brochure_session Used in connection with browsing through site.

Reporting and Analytics

Name Function
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_d Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Third Party Description Privacy Policy
Cloudflare Shopify uses Cloudflare Network as a Service for edge routing. https://www.cloudflare.com/privacypolicy/

Reporting & Analytics – Third Party

Third Party Description Privacy Policy
Facebook Pixel We use Facebook Pixel to help measure how users interact with our websites. https://www.facebook.com/privacy/explanation
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Google Tag Manager We use Google Tag Manager to help manage analytics vendors. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
LinkedIn Insight Tag We use LinkedIn Insight Tag to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Twitter We use Twitter to help measure how users interact with our websites. https://twitter.com/en/privacy

Advertising – Third Party

Third Party Description Privacy Policy
Microsoft Advertising We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy

Social Media & Content – Third Party

Third Party Description Privacy Policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

Online Payments:

All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

https://www.shop.dilmahtea.ae will not pass any debit/credit card details to third parties.

https://www.shop.dilmahtea.ae takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However https://www.shop.dilmahtea.ae (website) cannot guarantee the security of any information that is disclosed online.

https://www.shop.dilmahtea.ae is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.

The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers’ are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted.

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